Service-dominant logic of marketing: Dialog, debate and directions /
Material type: TextPublication details: New Delhi: Prentice-hall, 2006Description: xviii, 449pISBN: 81-203-3040-4Contained works: Vargo,Stephen LSubject(s): Management | Marketing managementDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode |
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BK | Kannur University Central Library | 658.8 LUS/ (Browse shelf (Opens below)) | Available | 16952 |
Includes index.
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