Marketing: strategy, implementation and control /
Material type:
TextLanguage: English Publication details: 2004Description: xii, 476pISBN: 81-7033-809-3Contained works: RajagopalSubject(s): ManagementDDC classification: 658.8
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Kannur University Central Library | 658.8 RAJ/ (Browse shelf (Opens below)) | Available | 14448 |
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| 658.8 PIL/M Modern marketing: principles and practices | 658.8 PRI/ Marketing: concepts and strategies / | 658.8 PRO Promotional culture and convergence : Markets, methods, media | 658.8 RAJ/ Marketing: strategy, implementation and control / | 658.8 RAJ/ Fundamentals of marketing / | 658.8 RAJ/M Marketing | 658.8 RAJ/M Marketing management |
Includes bibliographies and index.
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