Brands in the balance: meeting the challenges to commercial identity /
Material type:
TextPublication details: New Delhi: Pearson Education: Pearson education, 2001Description: x, 278pISBN: 81-7808-439-2Subject(s): Management | TrademarksDDC classification: 658.827
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BK
|
Kannur University Central Library | 658.827 DRA/ (Browse shelf (Opens below)) | Available | 14438 |
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| 658.827 BUL/B Brand journalism | 658.827 COL/B Building brand experiences : | 658.827 DHA/ Brand management 101 / | 658.827 DRA/ Brands in the balance: meeting the challenges to commercial identity / | 658.827 ELL/S Strategic brand management | 658.827 ELL/S Strategic brand management | 658.827 GRO/T Trademark/brand duplication and consumer protection |
Includes bibliographies and index.
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