Dr. Hermann Gundert Central Library catalog › Details for: Basic marketing: a global-managerial approach /

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Basic marketing: a global-managerial approach /

Material type: Text

TextPublication details: 2005Description: xli, 793pISBN: 0-07-252523-1Contained works: Perreault, William DDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	658.8 PER/ (Browse shelf (Opens below))	Available		14431

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Previous	658.8 PAN/ Beyond consumer marketing: sectoral marketing and emerging trends /	658.8 PAN/ Marketing management: text and cases /	658.8 PAN/A Advertising and consumer behaviour	658.8 PER/ Basic marketing: a global-managerial approach /	658.8 PER/B Basic marketing: global managerial approach /	658.8 PIL/M Modern marketing: principles and practices	658.8 PRI/ Marketing: concepts and strategies /	Next

Includes bibliographies and index.

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