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Marketing: Planning & strategy /

By: Subhash C.JainMaterial type: Text

TextLanguage: English Publication details: Australia: South Western: Thomson, 2004Edition: 6thDescription: xviii, 925pISBN: 981-254-262-0Subject(s): MnagementDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode
BK	Kannur University Central Library	658.8 SUB/ (Browse shelf (Opens below))	Available		14402

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Previous	658.8 SRI/C Case studies in marketing: The Indian context /	658.8 STA/F Fundamentals of marketing	658.8 STE/B Breakthrough: Stories and strategies of radical innovation	658.8 SUB/ Marketing: Planning & strategy /	658.8 VAS/ Service marketing /	658.8 VEN/ Marketing management: decision making approach /	658.8 VEN/M Marketing management :a decision making approach	Next

Includes index.

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