Visual persuation: the role of images in advertising (Record no. 9000)
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000 -LEADER | |
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fixed length control field | 00386cam a2200145ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-8039-7246-6 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.104 2 |
Item number | MES/ V |
100 0# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Messaris, Paul |
245 10 - TITLE STATEMENT | |
Title | Visual persuation: the role of images in advertising |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | California |
Name of publisher | Sage Publication |
Year of publication | 1997 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxii, 297p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management |
650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertisment management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status | |
Current library |
Home library | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | 23/05/2014 | 659.104 2 MES/ V | 02323 | BK |