Services marketing: people,technology,strategy/ (Record no. 75613)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00425nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-8768-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WIR/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wirtz,Jochen. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: people,technology,strategy/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson India, |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 817p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lovelock,Christopher. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jayanta Chatterjee. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.