Marketing research: a concise introduction/ (Record no. 75536)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01569cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526419279 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KOL/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kolb, Bonita M., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research: a concise introduction/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles ; |
| -- | London : |
| Name of publisher | SAGE, |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 311 pages ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing for schung |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 23/05/2019 | 3502.30 | 658.83 KOL/M | 67744 | BK |