Marketing research/ (Record no. 75325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126563531 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Wiley India, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 647p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar V |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leone,Robert P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day,George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Kannur University Central Library | Kannur University Central Library | Stack | 24/05/2018 | 809.00 | 658.83 MAR | 67533 | BK |