Marketing strategy : a life-cycle approach/ (Record no. 75260)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01568nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-1-107-41441-9 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | LEE/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lee, Alvin. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : a life-cycle approach/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cambridge: |
| Name of publisher | Cambridge University press, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 291 p.; |
| Other physical details | illustrations ; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Marketing Strategy: A Life-Cycle Approach takes a fresh approach to teaching students how to devise, implement and monitor strategies for superior performance in the market with a focus on themes of sustainability and ethics. The concepts and principles of strategic marketing are introduced from a product and business life-cycle perspective. Within that framework, the book explains the nature of strategic thinking, covers the theory and practical application of analytics, explores the considerations, constraints and possible strategic marketing choices available at each stage of the product life-cycle and outlines how to monitor and modify the performance of strategies. Each chapter includes review questions to consolidate learning. Extensive additional resources are available on the companion website, including chapter outlines and test-bank questions. An accompanying book of case studies, Marketing Strategy Casebook, provides a rich source of material to develop students' awareness of how the concepts and principles are applied in real-world contexts."--Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketingmanagement |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edwards, Mark G., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | 23/05/2018 | 795.00 | 658.802 LEE/M | 67469 | BK |
| Kannur University Central Library | 23/05/2018 | 658.802 LEE/M | 67468 | BK |