Global marketing management / (Record no. 75137)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00416cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131730911 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | KEE/G |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keegan , Warren J . |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Pearson Education Asia , |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 670p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Naval K Bhargava . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.