Marketing management / (Record no. 74981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00359nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-5718-5 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson, |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 756p.; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Source of acquisition | Pl.D./C3/5978/RUSSA dtd.10/11/2017 |
| Damaged status | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Current library |
|---|---|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 09/04/2018 | 999.00 | 658.8 KOT/M | 67192 | BK | ||
| Kannur University Central Library | 09/04/2018 | 999.00 | 658.8 KOT/M | MB07162 | BK | Kannur University Central Library |