Marketing: an introduction/ (Record no. 74961)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00403nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-325-8447-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ARM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Armstrong,Gary. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: an introduction/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson, |
| Year of publication | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 669p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler,Philip. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Opresnik,Marc O. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 07/04/2018 | 719.00 | 658.8 ARM/M | 67170 | BK | |
| Kannur University Central Library | 07/04/2018 | 719.00 | 658.8 ARM/M | 67171 | BK |