Advertising management/ (Record no. 74949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00394nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-775-8850-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RAJ/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rajev Batra. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida: |
| Name of publisher | Pearson, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 768p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers,John J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker,David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 04/10/2017 | 629.00 | 659.1 RAJ/A | 67158 | BK |