Marketing research: an applied orientation/ (Record no. 74943)
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000 -LEADER | |
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fixed length control field | 00415cam a22001574a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780136085430 (casebound : alk. paper) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | NAR/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Naresh K Malhotra. |
245 10 - TITLE STATEMENT | |
Title | Marketing research: an applied orientation/ |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Noida : |
Name of publisher | Pearson, |
Year of publication | c2016. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 968 p. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Satyabhusan Dash. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
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Damaged status | |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
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Damaged status |
Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Shelving location |
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Kannur University Central Library | 04/10/2017 | 779.00 | 658.83 NAR/M | 67152 | BK | |
Kannur University Central Library | 04/10/2017 | 779.00 | 658.83 NAR/M | 67153 | BK | Stack |