Foundations of advertising: theory and practice/ (Record no. 74916)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-5202-358-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHU/F |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Chunawalla,S A. |
| 245 ## - TITLE STATEMENT | |
| Title | Foundations of advertising: theory and practice/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th rev. ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai: |
| Name of publisher | Himalaya, |
| Year of publication | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 612p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sethia, K C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Book Bank | Kannur University Central Library | Book Bank | 05/10/2017 | 575.00 | 659.1 CHU/F | 67125 | Book Bank |