Advertising and Integrated Marketing Communication (Record no. 74868)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00359nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | KRU/A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kruthi Shah |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Marketing Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | McGraw Hill Education (India) Private Limited |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 889p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|
| Kannur University Central Library | 19/06/2017 | 775.00 | 659.1 KRU/A | 67077 | BK | ||
| Kannur University Central Library | 14/02/2020 | 845.00 | 659.1 KRU/A | 68002 | BK | Stack |