Marketing management (Record no. 74596)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00422cam a2200181ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131767160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Pearson, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abraham Koshy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mithileshwar Jha |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Book Bank | Kannur University Central Library | Book Bank | 05/07/2015 | 658.8 KOT/M | 66922 | Book Bank | ||
| Book Bank | Kannur University Central Library | Book Bank | 05/07/2015 | 658.8 KOT/M | 66923 | Book Bank | ||
| Book Bank | Kannur University Central Library | Book Bank | 20/06/2018 | 799.00 | 658.8 KOT/M | 66805 | Book Bank | |
| Book Bank | Kannur University Central Library | Book Bank | 21/06/2018 | 799.00 | 658.8 KOT/M | 66806 | Book Bank | |
| Book Bank | Kannur University Central Library | Kannur University Central Library | Book Bank | 05/07/2015 | 875.00 | 658.8 MAR | 66920 | BK |
| Stack | Kannur University Central Library | Kannur University Central Library | Stack | 05/07/2015 | 875.00 | 658.8 MAR | 66921 | BK |
| Book Bank | Kannur University Central Library | Kannur University Central Library | Book Bank | 05/07/2015 | 875.00 | 658.8 MAR | 66924 | BK |
| Book Bank | Kannur University Central Library | Kannur University Central Library | Book Bank | 05/07/2015 | 875.00 | 658.8 MAR | 66925 | BK |