Global marketing management (Record no. 74446)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00382cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-81-265-3412-8 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | KOT/G |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Kotabe, Masaski. |
245 ## - TITLE STATEMENT | |
Title | Global marketing management |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Wiley-India. |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 717p.; |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Helsen, Kristiaan. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Date acquired | Full call number | Accession Number | Koha item type |
---|---|---|---|---|
Kannur University Central Library | 05/07/2015 | 658.8 KOT/G | 66655 | BK |