Marketing research and consumer behaviour (Record no. 74384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00400cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788125914761 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | SUM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sumathi, S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research and consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Vikas Publishing House |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 761p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Comsumer behaviour |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saravanavel, P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 525.00 | 658.83 SUM/M | 66593 | BK |