Advertising and personal selling/ (Record no. 74181)
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000 -LEADER | |
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fixed length control field | 00402cam a2200169ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-81-922284-0-2 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | NEE/A |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Neeru Kapoor. |
245 ## - TITLE STATEMENT | |
Title | Advertising and personal selling/ |
250 ## - EDITION STATEMENT | |
Edition statement | 2nded.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Pinnacle. |
Year of publication | 2012. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 385p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Personal selling |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Sales management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
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Stack | Kannur University Central Library | Stack | 05/07/2015 | 659.1 NEE/A | 66390 | BK |