Marketing management/ (Record no. 74142)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00431cam a2200181ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131767160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip,etal. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi: |
| Name of publisher | Pearson, |
| Year of publication | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy,Abraham. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha,Mithileshw. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| Damaged status | Home library | Date acquired | Full call number | Accession Number | Koha item type | Current library | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 658.8 KOT/M | 66351 | BK | |||
| Kannur University Central Library | 25/05/2016 | 658.8 KOT/M | IT01156 | BK | Kannur University Central Library | 875.00 | |
| Kannur University Central Library | 25/05/2016 | 658.8 KOT/M | IT01157 | BK | Kannur University Central Library | 875.00 | |
| Kannur University Central Library | 25/05/2016 | 658.8 KOT/M | IT01158 | BK | Kannur University Central Library | 875.00 | |
| Kannur University Central Library | 25/05/2016 | 658.8 KOT/M | IT01159 | BK | Kannur University Central Library | 875.00 | |
| Kannur University Central Library | 25/05/2016 | 658.8 KOT/M | IT01160 | BK | Kannur University Central Library | 875.00 | |
| Kannur University Central Library | 25/05/2016 | 658.8 KOT/M | IT01161 | BK | Kannur University Central Library | 875.00 |