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Brand Management: principles and practices/ (Record no. 74045)

000 -LEADER
fixed length control field	00406cam a2200157ua 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	978-0-19-806986-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KIR/B
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	Kirti Dutta.
245 ## - TITLE STATEMENT
Title	Brand Management: principles and practices/
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New Delhi:
Name of publisher	Oxford University Press,
Year of publication	2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	455p.;
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Creating a Brand
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Brand Equity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Brand Strategies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	BK
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Withdrawn status
Lost status

Holdings
Home library	Date acquired	Cost, normal purchase price	Full call number	Accession Number	Koha item type	Collection code	Shelving location
Kannur University Central Library	05/07/2015	465.00	658.827 KIR/B	66254	BK
Kannur University Central Library	17/11/2015	465.00	658.827 KIR/B	66550	Book Bank	Book Bank	Book Bank
Kannur University Central Library	17/11/2015	465.00	658.827 KIR/B	66551	Book Bank	Book Bank	Book Bank
Kannur University Central Library	26/11/2016	525.00	658.827 KIR/B	66994	Book Bank	Book Bank	Book Bank