Marketing : a critical textbook/ (Record no. 74027)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00477cam a2200181ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-81-321-1040-8 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ELL/M |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Ellis,Nick. et.al. |
245 ## - TITLE STATEMENT | |
Title | Marketing : a critical textbook/ |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi: |
Name of publisher | Sage. |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 245p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Management of Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumer rights and resistance |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Globalisation and ethics |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Fitchett,James. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Higgins,Matthew. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|
Kannur University Central Library | Stack | 05/07/2015 | 395.00 | 658.8 ELL/M | 66236 | BK |