Applied case Studies in Marketing (Record no. 73982)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00390cam a2200145ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978--93-80607-11-5 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | SHA/A |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Shajahan, S. |
245 ## - TITLE STATEMENT | |
Title | Applied case Studies in Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi: |
Name of publisher | Primus Books. |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 558p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Product and services marketing mix |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Technological revolutions in marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status |
Damaged status | Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|
Stack | Kannur University Central Library | Stack | 05/07/2015 | 658.8 SHA/A | 66191 | BK |