Marketing Management : (Record no. 73840)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00359cam a2200145ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-93-81505-03-08 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MUK/M |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Mukesh Dhunna. |
245 ## - TITLE STATEMENT | |
Title | Marketing Management : |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi: |
Name of publisher | Wisdom Publications. |
Year of publication | 2005. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 512p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumer Behaviour |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Channels of Distribution |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|
Kannur University Central Library | 05/07/2015 | 425.00 | 658.8 MUK/M | 66049 | BK |