Strategic advertising management/ (Record no. 73806)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-19-958088-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | PER/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Percy,Larry. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic advertising management/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford: |
| Name of publisher | Oxford University press, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 424p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott,Richard. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 20/10/2017 | 365.00 | 659.1 PER/S | 66015 | BK |