Marketing management / (Record no. 73775)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00363cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131501177 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CZI/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Czinkota,Michael R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Australia : |
| Name of publisher | Cengage Learning , |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 598p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 05/07/2015 | 658.8 CZI/M | 65984 | BK |