Marketing management : (Record no. 73483)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00368cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230637290 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAM/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ramaswamy, V S . |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Macmillan. |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 872p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.