Sales promotion: how to create, implement & integrate campaigns that really work / (Record no. 73086)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00458cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0-7494-5474-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | MUL/S |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mullin, Roddy . |
| 245 ## - TITLE STATEMENT | |
| Title | Sales promotion: how to create, implement & integrate campaigns that really work / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page , |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 262p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cummins, Julian . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Shelving location |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 395.00 | 658.82 MUL/S | 65295 | BK | |
| Kannur University Central Library | 05/07/2015 | 25.00 | 658.82 MUL/S | 65975 | BK | Stack |