Marketing research: an applied orientation / (Record no. 72746)
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000 -LEADER | |
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fixed length control field | 00409cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9788131731819 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | NAR/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Naresh K Malhotra. |
245 10 - TITLE STATEMENT | |
Title | Marketing research: an applied orientation / |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi : |
Name of publisher | Pearson Education Asia , |
Year of publication | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 948p. ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing research |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Satyabhusan Dash. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
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