Advertising: planning and implementation / (Record no. 72541)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00369cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120329737 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SAN/A |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sangeetha Sharma . |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising: planning and implementation / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 544p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Raghuvir . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 659.1 SAN/A | 64750 | BK | 325.00 | ||
| Kannur University Central Library | Kannur University Central Library | 05/07/2015 | 659.1 SHA/A | MB03032 | BK |