Marketing management / (Record no. 71850)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00451cam a2200181ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-203-3570-7 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall , |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 647p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller,Kevin Lane. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abraham Koshy. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mithileshwar Jha. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 08/02/2018 | 699.00 | 658.8 KOT/M | 64059 | BK |