Guerilla publicity / (Record no. 71613)
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000 -LEADER | |
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fixed length control field | 00346cam a2200145ua 4500 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Item number | LEV/G |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Levinson, Jay Conrad . |
245 10 - TITLE STATEMENT | |
Title | Guerilla publicity / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Chennai : |
Name of publisher | Viva Books , |
Year of publication | 2009. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 304p.; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Industrial publicity |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|
Kannur University Central Library | 05/07/2015 | 395.00 | 658.812 LEV/G | 63828 | BK |