Marketing Research: Text and Cases (Record no. 71559)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00350nam a22001457a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 978-0-07-022087-4 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
Item number | NAR/M |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Rajendra Nargundkar |
245 ## - TITLE STATEMENT | |
Title | Marketing Research: Text and Cases |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd.ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi |
Name of publisher | Tata McGraw-Hill |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 533p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing Research |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Damaged status |
Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|
Book Bank | Kannur University Central Library | Book Bank | 13/04/2018 | 295.00 | 658.83 NAR/M | 63774 | Book Bank |