Advertising management / (Record no. 71019)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00384cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-1219-8 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RAJ/A |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rajeev Batra . |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 754p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers,John G. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker,David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 05/07/2015 | 250.00 | 659.1 RAJ/A | 63232 | BK |