Marketing research : (Record no. 70992)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00540cam a2200181ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780077109363 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hair, Robert F. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | within a changing information environment / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | McGrawHill. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 2006. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 001 - CONTROL NUMBER | |
| control field | 20815 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | Stack | 03/07/2018 | 450.00 | 658.83 HAI/M | 63205 | BK |