Marketing research: an applied orientation / (Record no. 70924)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00370cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-3044-7 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | NAR/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Naresh K Malhotra . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research: an applied orientation / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 811p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | 03/01/2018 | 475.00 | 658.83 NAR/M | 63135 | BK |