Brand royalty: how the world`s top 100 brands thrive and survive / (Record no. 70855)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00324cam a2200121ua 4500 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | HAI/B |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Haig, Matt . |
| 245 10 - TITLE STATEMENT | |
| Title | Brand royalty: how the world`s top 100 brands thrive and survive / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan Page , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 314p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 395.00 | 658.827 HAI/B | 63065 | BK |