Strategic market management / (Record no. 70265)
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000 -LEADER | |
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fixed length control field | 00319cam a2200133ua 4500 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | AAK/S |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Aaker, David A . |
245 10 - TITLE STATEMENT | |
Title | Strategic market management / |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | London : |
Name of publisher | John Wiley , |
Year of publication | 1998. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 338p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
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