Television advertising and consumer response: children buying behaviour / (Record no. 70178)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00367cam a2200133ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7099-901-4 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | NEE/T |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Neeru Kapoor . |
| 245 10 - TITLE STATEMENT | |
| Title | Television advertising and consumer response: children buying behaviour / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New delhi : |
| Name of publisher | Mittal publications , |
| Year of publication | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 226p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | 450.00 | 659.1 NEE/T | 62389 | BK |