Modern marketing management / (Record no. 70044)
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000 -LEADER | |
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fixed length control field | 00322cam a2200133ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-7319-316-9 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | GOV/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Govindarajan, M . |
245 10 - TITLE STATEMENT | |
Title | Modern marketing management / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Narosa , |
Year of publication | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 349p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
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