Handbook of strategic brand communication campaigns/ (Record no. 69958)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00364nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780844229522 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SCH/S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schultz,Don E. |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of strategic brand communication campaigns/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | USA: |
| Name of publisher | NTC Business books, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 378p.; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | barnes,Beth E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Home library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Kannur University Central Library | 30/06/2018 | 995.00 | 658.827 SCH/S | 62169 | BK |