Advertising management / (Record no. 69795)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00419cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-203-1219-8 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | RAJ/A |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rajeev Batra . |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Pearson Education Asia , |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 130p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G . |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Asker, David A . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
No items available.