Marketing / (Record no. 69783)
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000 -LEADER | |
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fixed length control field | 00384cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0-07-059022-2 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | ETZ/M |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Etzel, Michael J . |
245 00 - TITLE STATEMENT | |
Title | Marketing / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Tata Mc Graw Hill , |
Year of publication | 2004. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 650p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walker,Bruce J. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Stanton,William J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
Withdrawn status | |
Lost status | |
Source of acquisition | KU/Pl.D./UGC/786/05 dtd.18/06/2005 |
Damaged status | Home library | Date acquired | Full call number | Accession Number | Koha item type |
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Kannur University Central Library | 05/07/2015 | 658.8 ETZ/M | 61994 | BK |