Marketing : concepts and strategies / (Record no. 69777)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381cam a2200157ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-7722-520-0 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PRI/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pride, William M . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : concepts and strategies / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12ed. / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Biztantra , |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 157p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O C . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| Home library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Kannur University Central Library | 05/07/2015 | KU/Pl.D./UGC/786/05 dtd.18/06/2005 | 349.00 | 658.8 PRI/M | 61988 | BK |
| Kannur University Central Library | 05/07/2015 | 349.00 | 658.8 PRI/M | 62273 | BK | |
| Kannur University Central Library | 05/07/2015 | 658.8 PRI/M | 62884 | BK |