Marketing management (Record no. 69524)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00355cam a2200145ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 981-240-366-3 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CZI/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Czinkota, Michael R . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Canada : |
| Name of publisher | Thomson Learning , |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 157p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| Collection code | Home library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 05/07/2015 | 495.00 | 658.8 CZI/M | 61735 | BK |
| Kannur University Central Library | 05/07/2015 | 658.8 CZI/M | 61793 | BK | |||
| Kannur University Central Library | 05/07/2015 | 658.8 CZI/M | 61794 | BK | |||
| Kannur University Central Library | Stack | 05/07/2015 | 658.8 CZI/M | 62041A | BK |