Marketing research / (Record no. 69520)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392cam a2200169ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9971-51-389-7 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | AAK/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David A . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed.; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | John Wiley , |
| Year of publication | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 751p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar,V. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day,George S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | |
| Damaged status | |
| Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|
| Stack | Kannur University Central Library | Stack | 05/07/2015 | 658.83 AAK/M | 61731 | BK | |
| Stack | Kannur University Central Library | Stack | 05/07/2015 | 658.83 AAK/M | 62470 | BK | KU/Pl.D./UGC/786/05 dtd.18/06/2005 |