Advertising and promotion: an integrated marketing communications perspective (Record no. 69362)
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000 -LEADER | |
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fixed length control field | 00430cam a2200157ua 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780070473829 |
082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | BEL/A |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Belch, George E |
245 10 - TITLE STATEMENT | |
Title | Advertising and promotion: an integrated marketing communications perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed.; |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Tata Mc Graw Hill , |
Year of publication | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | 795p ; |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch,Michael A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | BK |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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Collection code | Home library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Cost, normal purchase price |
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Stack | Kannur University Central Library | Stack | 05/07/2015 | 659.1 BEL/A | 61573 | BK | |
Kannur University Central Library | Stack | 05/07/2015 | 659.1 BEL/A | 63224 | BK | ||
Kannur University Central Library | 05/07/2015 | 659.1 BEL/A | 63900 | BK | 475.00 |