Marketing management: text and cases / (Record no. 68951)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00344cam a2200133ua 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-259-0773-4 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | RAJ/M |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rajagopal, . |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management: text and cases / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Vikas Publishing House , |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 303p ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BK |
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